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careers Melbourne
03.07.2018

VAMFF

Digital Editor

company: VAMFF
job title: Digital Editor
location: Melbourne
work type: Contract
closing: 16.07.2018

Role Description

DREAM JOB ALERT!

A newly created role within the Marketing & Communications department, we are looking for a highly skilled Digital Editor who will be responsible for creating, editing, and publishing Website, Social media, Shop The Runway, Blog and EDM content in line with the overarching Marketing Communications Strategy, as well as analytics reporting across these digital marketing channels.

This role will allow you to use your creative, analytical and strategic skills to take our audience following and engagement to the next level. You will attract, engage and retain a large audience of style-conscious consumers and stakeholders, re-enforce our brand position and brand health and be accountable for event ticket sales conversion.

Key Responsibilities

  • Development, execution and tracking of the MFF Ltd. digital marketing and social media content strategies all year round.
  • Content creation and updates across all digital platforms including the website, blog, Shop The Runway, EDM’s and social media. This includes editing for appropriateness of tone, style, and content matter
  • Create and update content plans in accordance with emerging trends, news, targets, usability goals, and performance metrics.
  • Oversee all digital reporting and analytics
  • Provide insight on emerging digital marketing trends as well as innovative ideas to promote the Festival and drive ticket sales
  • Digital community management
  • Loyalty and retention campaign for membership program
  • Collaborate with Festival videographer, photographer and graphic designer to ensure brand tone and consistency across all content touchpoints
  • Delivery of stakeholder benefits to contract
  • Creation of MFF’s social media guidelines policy
  • Any other duties that may arise as directed by the Marketing & Communications Manager

 

KEY SKILLS/KNOWLEDGE
  • 4+ years’ previous digital marketing experience
  • Ideally from an Agency, Events or Media background
  • Both data-driven/analytical and creative marketer
  • Knowledge of content marketing, digital marketing, social media and PR
  • Experience and understanding of Google Analytics, SEO and SEM
  • Understanding and appreciation of Australian and International fashion and lifestyle brands, trends and influencers
  • Experience managing budgets across multiple digital channels – Search, Display, Social, Video
  • Exceptional copywriting skills to apply to Festival tone of voice across Digital mediums and to different audiences

 

PROFESSIONAL QUALIFICATIONS AND SKILLS
  • Bachelor Degree in Business (Marketing) or a related discipline
  • High-Level of IT Literacy (Digital Native)
  • High level of CMS, HTML, Photoshop and video editing knowledge
  • CRM: Campaign Monitor experience
  • Google Analytics

 

BENEFITS
  • Located in Melbourne
  • Be part of a thriving major event with fashion at its heart and play a key role within
    the growth strategy of the organisation.
  • The opportunity to work with some of the Nation’s biggest designers, celebrities,
    industry influencers, media partners, retailers and creative talent.
  • Work in a truly collaborative culture where both creative and strategic thinking is strongly encouraged
  • We have a fun, high energy environment that promotes success and passion

About Us

Melbourne Fashion Festival Ltd. (MFF Ltd.) exists to profile and amplify Australian and International creative talent, both locally and globally, by embracing fashion in all its forms to inspire consumers, support retailers and maximise benefits to our stakeholders.

MFF Ltd owns and produces Australia’s largest fashion event, the Virgin Australia Melbourne Fashion Festival.

View the full position description here.

APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
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